Resume

Education

Michigan State University
B.A. Professional Writing with Honors – August 2010
Design Editor at The State News

Delta College
A.A. Journalism with Honors – August 2007
Reporter at The Delta Collegiate

Work Experience

Communication and Design Freelance
Self Employed  —  12/2012 – ongoing

  • Clients include: The Kambo Center (thekambocenter.com), Natonics Beverages (natonics.com), Utopia Foundation (utopiafound.org), Ramana Luz (ramanaluz.com), Author Kellie J. Wright, Rodasi Campbell / Rock Your Mind Meditation, Terrapin Networks, Artist Arna Baartz  +
  • Full brand packages, web build and maintenance, social media, email strategy, print and digital layout, product displays, surveys, ghostwriting, web content writing, proofreading/copyediting, customer engagement, book design.

Head of Digital Marketing (fully remote)
Spirituality & Health Magazine  —  7/2014 – 3/2019

  • Social Media Manager and Strategic Lead producing ~8x daily posts on 4 platforms totaling 360k+ audience (Hootsuite). Increased engagement by 35% in one year, 0-7k Instagram audience and 15-26k Twitter <1 year
  • Lead copywriter for email newsletters (Active Campaign) and designer for web graphics and print advertisements (Illustrator)
  • Web content management (Drupal, Craft CMS) and cornerstone creator
  • Develop and UX test marketing funnels and landing pages for subscription sales flow and courses website (Kajabi)
  • Blog content editor for 10+ monthly Sponsored Content ad clients 
  • Produce 6 ebook lead magnets and co-produced 4 print SIPs
  • iOS and Android digital magazine app design and production (Mag+)
  • Generating new revenue streams through relationship development and conference, event assignments
  • Print and web article writing of travel + wellness industry
  • Editor and lead Curator of Our Community Journal monthy print section
  • Represented publication at International Yoga Festival in India, Emerging Women conferences in California and Colorado, Art of Living events in Oregon and North Carolina, +

Designer/Copyeditor
Record-Eagle  —  6/2013 – 7/2014

  • Front page creative design + news, sports, editorial page layout
  • Write engaging news headlines and photo captions in AP style
  • Avg 11+ pages/night

Communications Specialist
State of Michigan  —  12/2008 – 11/2012

  • Content manager of 8 websites + department intranet site
  • Copywriter and designer of biweekly e-newsletter (inc graphics, html layout+), and annual print newsletter with financial reporting
  • Project manager of multi-media communications plans regarding legislative reform for 560k+ customers
  • Launch brand and marketing packages for statewide retirement plan
  • User experience lead for digital apps and interactive web forms
  • Event planning, media coverage, media relations

Design Editor
The State News  —  6/2009 – 7/2010

  • Manage, mentor, and hire 4-person design team
  • Daily creative and technical page layouts. 16+ pages, 6x weekly
  • Awarded Design of the Year 2010, Newsmagazine/Special Section Cover, 2nd Place—Associated Collegiate Press and Adobe Systems

Skills

InDesignDrupalFacebook Ads
IllustratorWordPressGoogle Analytics
PhotoshopDreamweaverHootsuite
MS OfficePhotographyRemote Office Tools
MailchimpVideo Production
Active CampaignGraphic Design